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How The UN’s New Data Lab In Indonesia Uses Twitter To Preempt Disaster
Predictive disaster relief is the goal, says Robert Kirkpatrick, Director of the UN’s Global Pulse initiative, and Twitter data may be the key. The program uses social network analysis to study living conditions throughout the world and preempt crises. “We found that a combination of food words and mood state was able to predict the consumer price index several weeks ahead,” says Kirkpatrick.
This is very interesting. There is a direct correlation between twitter and business trends. Perhaps in the future a company can use this information to identify trends on specific goods, from region to region and adapt to what the trends suggest.